Launching soon

Local makes life richer.

wildlynear will connect you with nearby growers of flowers and fresh produce. Order online, then collect from a neighbourhood collection shop close to home.

Register your interest

We’re in pre-launch. The marketplace is not yet open for orders.

Hands holding a bouquet of dahlias and daisies, illustrating the Flowers category

Grown near. Collected nearby.

A little more local, every day.

We’re planning a place where back-garden growers, allotment growers and local farms can share what they grow with people nearby — with neighbourhood shops bringing collection closer to home.

Illustrative photo of a peach dahlia on a coral blob

Flowers

Illustrative photo of a bunch of carrots on a mustard blob

Vegetables

Illustrative photo of a leafy potted plant on a sage blob

Herbs & foliage

Images are illustrative of categories planned for the marketplace, not products available to buy.

Our motto

A kinder, brighter neighbourhood.

wildlynear is planned as a web platform you can use from your phone’s browser — no app download needed. Browse what’s grown nearby and collect it close to home.

Register your interest

Meet the Founder

Behind wildlynear is Igea Troiani, an Oxford-based florist, former architect and educator passionate about sustainable ecologies and community building. Discover her story, her inspiration for wildlynear, and how you can join the movement.

Read Igea’s story

From grower to neighbourhood.

Growers will list their products. Buyers will order online. Growers will deliver to collection shops, and buyers will collect nearby.

How it will work

Be part of what’s growing.

Interested in buying or growing locally? Tell us where you are to help shape wildlynear’s launch.

Register your interest